A realist view of marketing ethics
Robert E. Pitts, Robert Allan Cooke
Journal of Business Ethics · 1991 · Volume 10 · Issue 4
Abstract
Authors and AffiliationsInstitute for Business Ethics, De Paul University, 243 South Wabash 824 AC, 60604, Chicago, IL, USARobert E. Pitts & Robert Allan CookeAuthorsRobert E. PittsView author publicationsSearch author on:PubMedGoogle ScholarRobert Allan CookeView author publicationsSearch author on:PubMedGoogle Scholar
Keywords
Economic Growth, Marketing, Realist View, Marketing Ethic
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