Exploring the structure of ethical attributions as a component of the consumer decision model: The vicarious versus personal perspective
Joel Whalen, Robert E. Pitts, John K. Wong
Journal of Business Ethics · 1991 · Volume 10 · Issue 4
Abstract
The managerial ethics literature is used as a base for the inclusion of Ethical Attribution, as an element in the consumer's decision process. A situational model of ethical consideration in consumer behavior is proposed and examined for Personal vs. Vicarious effects. Using a path analytic approach, unique structures are reported for Personal and Vicarious situations in the evaluation of a seller's unethical behavior. An attributional paradigm is suggested to explain the results.
Keywords
Economic Growth, Decision Process, Analytic Approach, Unique Structure, Ethical Consideration
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