Some initial steps toward improving the measurement of ethical evaluations of marketing activities
R. Eric Reidenbach, Donald P. Robin
Journal of Business Ethics · 1988 · Volume 7 · Issue 11
Abstract
This study reports on the development of scale items derived from the pluralistic moral philosophy literature. In addition, the manner in which individuals combine aspects of the different philosophies in making ethical evaluations was explored.
Keywords
Economic Growth, Marketing, Initial Step, Scale Item, Moral Philosophy
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