Ethical behavior of marketing managers
David J. Fritzsche, Helmut Becker
Journal of Business Ethics · 1983 · Volume 2 · Issue 4
Abstract
The ethical behavior of marketing managers was examined by analyzing their responses to a series of different types of ethical dilemmas presented in vignette form. The ethical dilemmas addressed dealt with the issues of (1) coercion and control, (2) conflict of interest, (3) the physical environment, (4) paternalism, and (5) personal integrity. Responses were analyzed to discover whether managers' behavior varied by type of issue faced or whether there is some continuity to ethical behavior which transcends the type of ethical problem addressed.
Keywords
Economic Growth, Marketing, Physical Environment, Ethical Behavior, Ethical Dilemma
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