Consumer ethics: An investigation of the ethical beliefs of elderly consumers

Scott J. Vitell, James R. Lumpkin, Mohammed Y. A. Rawwas

Journal of Business Ethics · 1991 · Volume 10 · Issue 5

Abstract

Business and especially marketing ethics have come to the forefront in recent years. While consumers have been surveyed regarding their perceptions of ethical business and marketing practices, research has been minimal with regard to their perceptions of ethicalconsumerpractices. In addition, few studies have examined the ethical beliefs of elderly consumers even though they are an important and rapidly growing segment. This research investigates the relationship between Machiavellianism, ethical ideology and ethical beliefs for elderly consumers. The results indicate that elderly consumers, while generally being more ethical than younger consumers, are diverse in their eithical beliefs.

Keywords

Economic Growth, Marketing, Ethical Business, Consumer Ethic, Ethical Belief

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