Ethical behavior among marketing researchers: An assessment of selected demographic characteristics

S. W. Kelley, O. C. Ferrell, S. J. Skinner

Journal of Business Ethics · 1990 · Volume 9 · Issue 8

Abstract

This study considers the relationship between perceptions of ethical behavior and the demographic characteristics of sex, age, education level, job title, and job tenure among a sample of marketing researchers. The findings of this study indicate that female marketing researchers, older marketing researchers, and marketing researchers holding their present job for ten years or more generally rate their behavior as more ethical.

Keywords

Economic Growth, Marketing, Demographic Characteristic, Ethical Behavior, Marketing Researcher

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