MBAs' changing attitudes toward marketing dilemmas: 1981–1987
George M. Zinkhan, Michael Bisesi, Mary Jane Saxton
Journal of Business Ethics · 1989 · Volume 8 · Issue 12
Abstract
This study investigates the reactions of 561 MBA students to ethical marketing dilemmas. An analysis is conducted across time to determine how MBA students' attitudes about ethical marketing issues have been changing over the course of the 1980s. The findings show some support for the notion that MBA students in the late 1980s are somewhat less likely to use moral idealism when resolving an ethical dilemma and more likely to justify the decision in terms of its outcomes as compared with their counterparts at the start of the decade.
Keywords
Economic Growth, Marketing, Ethical Dilemma, Moral Idealism, Ethical Marketing
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