Ethical myopia: The case of “framing” by framing
Alan E. Singer, Steven Lysonski, Ming Singer, David Hayes
Journal of Business Ethics · 1991 · Volume 10 · Issue 1
Abstract
The behavioural decision-theoretic concepts of mental accounting, framing and transaction utility have now been employed in marketing models and techniques. To date, however, there has not been any discussion of the ethical issues surrounding these significant developments. In this paper, an ethical evaluation is structured around three themes: (i) utilitarian justification (ii) the strategic exploitation of cognitive habits, and (iii) the claim of scientific status for the techniques. Some recommendations are made for ethical practices.
Keywords
Economic Growth, Marketing, Ethical Issue, Myopia, Significant Development
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