Moral theory and defective tobacco advertising and warnings (the business ethics ofCipollone v. Liggett Group)
Journal of Business Ethics · 1989 · Volume 8 · Issue 11
Abstract
Traditional moral theories help corporate decision-makers understand what position consumers, like Rose Cipollone, inCipollone vs Liggett Group, will take against cigarette manufacturers who fail to warn of the dangers of smoking, conceal data about addiction and other dangers, from the public, as well as continue to neutralize the warnings on cigarettes by deceptive advertisements.
Keywords
Economic Growth, Business Ethic, Moral Theory, Position Consumer, Tobacco Advertising
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