The influence of organizational rank and role on marketing professionals' ethical judgments
Journal of Business Ethics · 1996 · Volume 15 · Issue 6
Abstract
The author examines empirically the extent to which marketing professionals of different organizational ranks (lower versus upper) and roles (executive versus research) differ in ethical judgments. For organizational rank, the results indicate that marketing professionals of lower organizational rank do not differ from those of upper organizational rank in ethical judgments. For organizational role, the results suggest that marketing professionals of executive role differ in an “overall” sense from marketing professionals of research role in ethical judgments. In general, marketing professionals of executive role reflect higher ethical judgments than those of research role.
Keywords
Economic Growth, Marketing, Ethical Judgment, Organizational Role, Marketing Professional
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