The customer is not always right
Journal of Business Ethics · 1994 · Volume 13 · Issue 11
Abstract
Consumers can sustain markets that are morally questionable. They can make immoral or morally suspect demands of individual businesses, especially small businesses. Even when they do not, the costs to firms of consumer protection can sometimes drive them to ruin. This paper presents cases where deference to the consumer is variously unwarranted, cases that may prompt second thoughts about some kinds of consumerism.
Keywords
Economic Growth, Small Business, Consumer Protection, Individual Business
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