The gadfly business ethics project
Journal of Business Ethics · 1994 · Volume 13 · Issue 8
Abstract
What follows is a brief description of the origin and development, results, and future plans of the “Gadfly Business Ethics Project” at Bentley College.Viewing himself as selected by the god to be a gadfly to sting the great and noble but sluggish horse, the city of Athens, Socrates says:I never cease to rouse everyone of you, to persuade and reproach you all day long and everywhere I find myself in your company.Apology, 30eTo paraphrase Webster, a Socratic “gadfly” is a person who, through the analysis and defense of ideas, intentionally stimulates others by his or her persistence. A business ethics gadfly then, in the context of our Gadfly Project, is a catalyst who motivates and strengthens an ethics dimension in functional business courses.
Keywords
Economic Growth, Business Ethic, Future Plan, Ethic Dimension, Ethic Project
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