A model to explore the ethics of erotic stimuli in print advertising
Tony L. Henthorne, Michael S. LaTour
Journal of Business Ethics · 1995 · Volume 14 · Issue 7
Abstract
This paper discusses a test of a hypothetical model of the role of perceived ethical feelings about the use of female nudity/erotic stimuli in print advertising. Specifically, the linkages between perceived ethicalness of the use of the print ad (as measured by the Reidenbach and Robin ethics scale) and attitude toward the ad, brand, and purchase intention are explored.
Keywords
Economic Growth, Purchase Intention, Hypothetical Model, Ethic Scale, Erotic Stimulus
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