The influence of the JDR 3rd Fund on “business and society”: Incorporating corporate social responsibility in the business curriculum
Journal of Business Ethics · 1995 · Volume 14 · Issue 9
Abstract
The ideal of corporate social responsibility as a management orientation and as a field of study in business schools was given support by John D. Rockefeller 3rd (JDR 3). He attempted to promote this concept in the Committee on Economic Development and in certain business schools. This attempt was not very effective in academe, due partly to a lack of understanding about how universities function. As a result, an adequate academic infrastructure was slow to develop.
Keywords
Economic Growth, Corporate Social Responsibility, Economic Development, Social Responsibility, Business School
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