Consumer complaint handling in an advanced developing economy: An empirical investigation
Erdener Kaynak, Orsay Kucukemiroglu, Yavuz Odabasi
Journal of Business Ethics · 1992 · Volume 11 · Issue 11
Abstract
The purpose of this article is to examine consumer protection, complaint, and statisfaction/dissatisfaction behaviors in developing countries with special reference to an advanced developing country — Turkey. The study was designed to describe consumer complaint handling issues in urban Turkey. It tries to explain consumer behavior differences along five consumer product categories as to the frequency and manner of consumer complaining behavior and suggests insights into the effectiveness of consumer complaint handling policies in Turkey. It is maintained that the study results are also applicable to other developing countries which are at a similar level of socio-economic and technological development.
Keywords
Economic Growth, Turkey, Technological Development, Special Reference, Empirical Investigation
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