Toward an understanding of cross-cultural ethics: A tentative model

Journal of Business Ethics · 1992 · Volume 11 · Issue 11

Abstract

In an increasingly global environment, managers face a dilemma when selecting and applying moral values to decisions in cross-cultural settings. While moral values may be similar across cultures (either in different countries or among people within a single country), their application (or ethics) to specific situations may vary. Ethics is the systematic application of moral principles to concrete problems.This paper addresses the cross-cultural ethical dilemma, proposes a tentative model for conceptualizing cross-cultural ethics, and suggests some ways in which the model may be tested and operationalized.

Keywords

Moral Principle, Economic Growth, Systematic Application, Specific Situation, Ethical Dilemma

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