The ethics of political marketing practices, the rhetorical perspective
Journal of Business Ethics · 1992 · Volume 11 · Issue 11
Abstract
Negative “attack ads” used in political compaigns have been attacked as being unethical because they contribute to voter cynicism and apathy and as being manipulative. From a rhetorical perspective these advertisements serve a positive societal function by creating alternative rhetorical visions that can contribute to the marketplace of ideas.
Keywords
Economic Growth, Marketing, Marketing Practice, Political Marketing, Societal Function
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