Deceptive nature of Dial-a-Porn commercials and public policy alternatives
Shaheen Borna, Joseph Chapman, Dennis Menezes
Journal of Business Ethics · 1993 · Volume 12 · Issue 7
Abstract
This research investigates consumers' perceptions of claims made in Dial-a-Porn commercials. The empirical findings support the view that some of the claims are deceptive. Based on research findings, preliminary public policy guidelines are suggested.
Keywords
Economic Growth, Public Policy, Research Finding, Empirical Finding, Policy Alternative
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