Personal and professional values underlying the ethical judgments of marketers
Anusorn Singhapakdi, Scott J. Vitell
Journal of Business Ethics · 1993 · Volume 12 · Issue 7
Abstract
This study explores the relative influences of two levels of value orientations, personal values and professional values, underlying the ethical judgments of marketing practitioners. The data were obtained from a mail survey of the American Marketing Association's professional members. The results generally indicate that a marketer's ethical judgments can be partially explained by his/her personal and professional values.
Keywords
Economic Growth, Marketing, Relative Influence, Ethical Judgment, Mail Survey
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