Consumer ethical beliefs and personality traits: An exploratory analysis
Kumar C. Rallapalli, Scott J. Vitell, Frank A. Wiebe, James H. Barnes
Journal of Business Ethics · 1994 · Volume 13 · Issue 7
Abstract
The present study examines the relationships between consumers' ethical beliefs and personality traits. Based on a survey of 295 undergraduate business students, the authors found that individuals with high needs for autonomy, innovation, and aggression, as well as individuals with a high propensity for taking risks tend to have “less ethical” beliefs concerning possible consumer actions. Individuals with a high need for social desirability and individuals with a strong problem solving coping style tend to have “more ethical” beliefs concerning possible consumer actions. The needs for achievement, affiliation, complexity and an emotion solving coping style were not significantly correlated with consumer ethical beliefs.
Keywords
Economic Growth, Personality Trait, Social Desirability, Exploratory Analysis, Coping Style
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