The effectiveness of corporate communicative responses to accusations of unethical behavior
Jeffrey L. Bradford, Dennis E. Garrett
Journal of Business Ethics · 1995 · Volume 14 · Issue 11
Abstract
When corporations are accused of unethical behaviour by external actors, executives from those organizations are usually compelled to offer communicative responses to defend their corporate image. To demonstrate the effect that corporate executives' communicative responses have on third parties' perception of corporate image, we present the Corporate Communicative Response Model in this paper. Of the five potential communicative responses contained in this model (no response, denial, excuse, justification, and concession), results from our empirical test demonstrate that a concession is the most effective and robust communicative option.
Keywords
Economic Growth, Defend, Response Model, Empirical Test, Unethical Behavior
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