A cognitive style perspective on ethical questions
Roger P. McIntyre, Margaret M. Capen
Journal of Business Ethics · 1993 · Volume 12 · Issue 8
Abstract
Previous research has shown that cognitive style impacts several areas of human behavior of interest to marketers. This article reports the results of an exploratory study testing the proposition that cognitive style can influence one's perceptions of what is and is not a matter of ethics. The findings indicate that cognitive style can play a role in one's perceptions of ethics, and may help further our understanding of the factors that bear on ethical points of view.
Keywords
Economic Growth, Human Behavior, Exploratory Study, Cognitive Style, Ethical Question
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