Social ethics and the emergence of advertising in China: Perceptions from within the great wall

Journal of Business Ethics · 1984 · Volume 3 · Issue 2

Abstract

While interest in doing business continues to rise steadily, information concerning the evolving social ethics of Chinese managers is sparse. This study reports the findings obtained from intensive interviews with thirty-nine Chinese advertising executives. In general, there appears to be developing a cautious optimism about the role of advertising in the Chinese economy. Findings are compared with earlier studies of American and Hong Kong managers and it is suggested that further research and observation is needed to track the development of business ethics in this largest of the world's developing nations.

Keywords

Business Ethic, Chinese Manager, Social Ethic, Chinese Product, Governmental Control

Enable JavaScript for citation tools and additional paper interactions.