Anticipatory consumer socialization
George P. Moschis, Roy L. Moore
Journal of the Academy of Marketing Science · 1984 · Volume 12 · Issue 4
Abstract
While most consumer socialization research has focused upon the development of consumer orientations that young people can enact, little research exists on how children and adolescents develop consumer orientations that have relevance for adult consumer behavior. This article addresses the concept of anticipatory consumer socialization by focusing on a variety of consumer cognitions and how they are acquired.
Keywords
Consumer Behavior, Consumer Research, Occupational Aspiration, Consumer Affair, Role Perception
Enable JavaScript for citation tools and additional paper interactions.