The influence of the amount and type of information on individuals’ perception of legal services
Journal of the Academy of Marketing Science · 1986 · Volume 14 · Issue 4
Abstract
The study examines the impact of different amounts and types of infomation on individuals’ perception of attorneys. Utilizing the concept of perceived risk, an experiment was conducted to test various communication strategies. The results, in part, confirm the “word-of-mouth is best” strategy adhered to by many attorneys. The study also sheds light on the impact of legal service advertising on indivduals.
Keywords
Consumer Behavior, Consumer Research, Professional Service, Information Treatment, Legal Service
Enable JavaScript for citation tools and additional paper interactions.