Social class differences in the apparel purchase behavior of single, professional black women
A. Coskun Samli Ph.D., Enid F. Tozier Ph.D., Doris Yvette Harps M.D.
Journal of the Academy of Marketing Science · 1978 · Volume 6 · Issue 1
Abstract
Single professional black women are becoming a separate and powerful segment in the total apparel market. This study explores whether or not there are significant social class differences in their apparel purchase behavior in regard to social classes. Apparel purchase behavior has been analyzed in terms of three-areas: purchase planning, method of payment and social influence. In most cases, class differences were not found to be statistically significant with the exception of social influence. It was found that social classes respond quite differently to social influences in their clothing selection.
Keywords
Black Woman, Credit Card, Purchase Behavior, Equal Employment Opportunity Commission, Lower Middle
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