An attitudinal evaluation of hospitals: A determinant attribute and market segmentation study
Bruce Seaton Ph.D., Ronald H. Vogel Ph.D.
Journal of the Academy of Marketing Science · 1978 · Volume 6 · Issue 1
Abstract
There has been increasing interest in the application of marketing knowledge to non-traditional fields of endeavour. This paper outlines how the determinant attribute approach to attitude measurement can be used as the basis for segmenting a hospital's market of potential patients. Based on a telephone survey of a stratified random sample of potential patients several distinct market segments were found. The conclusion was drawn that if maximum patient satisfaction was desired it would be necessary to have various types of hospitals in any given geographical area.
Keywords
Religious Affiliation, Market Segmentation, Potential Patient, Potential Consumer, Inpatient Facility
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