Trading stamps: Their role in today's marketplace

Louls E. Boone Ph.D., James C. Johnson Ph.D., George P. Ferry M.B.A.

Journal of the Academy of Marketing Science · 1978 · Volume 6 · Issue 1

Abstract

This paper addresses the issue—Are trading stamps a viable means of retail competition in an inflationary economy? A brief history of trading stamps is presented, followed by a current examination of the industry. The paper concludes by discussing the results of a recent survey of 200 shoppers designed to answer the following questions: (1) consumers' ranking of the importance of trading stamps as a supermarket patronage motive; (2) determination if consumers believe trading stamps produce higher food prices; and (3) would consumers prefer a two percent cash discount in lieu of trading stamps.

Keywords

Wall Street Journal, Consumer Response, Food Shopper, High Food Price, Retail Competition

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