Response speeds, functions, and predictability in mail surveys
Journal of the Academy of Marketing Science · 1983 · Volume 11 · Issue 1
Abstract
The response to business reply envelopes and first class stamped return envelopes was compared. Although response rates were significantly different, the speed of responses, in terms of how long it took respondents to answer, was not. A study of the question of predictability based on early returns revealed serious problems with a prediction technique offered in the literature.
Keywords
Market Research, Response Speed, Mail Survey, Return Envelope, Initial Mailing
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