The impact of selected environmental forces upon consumers' willingness to buy foreign products
Chih-Kang Wang, Charles W. Lamb
Journal of the Academy of Marketing Science · 1983 · Volume 11 · Issue 1
Abstract
The purpose of this study was to measure the effects of foreign economic, political, and cultural environments on American consumers' willingness to buy foreign products. Results of a self-administered mail questionnaire revealed that respondents were most willing to buy products from economically developed free countries with a European, Australian, or New Zealand culture.
Keywords
Foreign Product, Spearman Rank Order Correlation, Environmental Force, American Consumer, Standard Metropolitan Statistical Area
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