Book reviews
Naresh K. Malhotra, Richard K. Robinson, Madelyn F. Valunas, Michael A. McGinnis, Benjamin Sackmary, Terry Wilson, Glenn Pitman, Philip Baron, Douglass K. Hawes, Margery Steinberg, Andrew C. Gross, Milton M. Pressley, Peter M. Sanchez
Journal of the Academy of Marketing Science · 1983 · Volume 11 · Issue 1
Abstract
Authors and AffiliationsGeorgia Institute of Technology, Geogia, USANaresh K. MalhotraMarquette University, Milwaukee, USARichard K. RobinsonShippensburg State College, Shippensburg, USAMadelyn F. Valunas & Michael A. McGinnisUniversity of Hartford, Hartford, USABenjamin Sackmary & Margery SteinbergWest Virginia University, Morgantown, USATerry Wilson & Glenn PitmanIona College, USAPhilip BaronUniversity of Wyoming, Wyoming, USADouglass K. HawesCleveland State University, Cleveland, USAAndrew C. GrossThe University of Mississippi, Mississippi, USAMilton M. PressleyVillanova University, Villanova, USAPeter M. SanchezAuthorsNaresh K. MalhotraView author publicationsSearch author on:PubMedGoogle ScholarRichard K. RobinsonView author publicationsSearch author on:PubMedGoogle ScholarMadelyn F. ValunasView author publicationsSearch author on:PubMedGoogle ScholarMichael A. McGinnisView author publicationsSearch author on:PubMedGoogle ScholarBenjamin SackmaryView author publicationsSearch author on:PubMedGoogle ScholarTerry WilsonView author publicationsSearch author on:PubMedGoogle ScholarGlenn PitmanView author publicationsSearch author on:PubMedGoogle ScholarPhilip BaronView author publicationsSearch author on:PubMedGoogle ScholarDouglass K. HawesView author publicationsSearch author on:PubMedGoogle ScholarMargery SteinbergView author publicationsSearch author on:PubMedGoogle ScholarAndrew C. GrossView author publicationsSearch author on:PubMedGoogle ScholarMilton M. PressleyView author publicationsSearch author on:PubMedGoogle ScholarPeter M. SanchezView author publicationsSearch author on:PubMedGoogle Scholar
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