The development of a standardized student evaluation form
Journal of the Academy of Marketing Science · 1979 · Volume 7 · Issue 3
Abstract
The original purpose of student evaluations was to provide feedback to the instructor to improve his/her teaching. However, the use of student evaluations in assessing promotion and tenure decisions is becoming increasingly apparent. Given that students represent one valuable source of evaluation data, the task involves gathering the information so as not to bias or influence the results. Thus, the objectives of this report are to discuss the methodology and pitfalls in the construction of a data collection instrument, and produce a “model” student evaluation form that may serve as the basis for establishing validity by having the academic community put it to the test.
Keywords
Evaluation Form, Student Evaluation, Subject Material, Promotion Decision, Question Content
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