Scholion.ai

Book reviews

Danny N. Bellenger, K. L. McGown, O. C. Ferrell, Daniel J. Brown, Alladi Venkatesh, William G. Browne, Michel Laroche, Suzanne Pelletier

Journal of the Academy of Marketing Science · 1979 · Volume 7 · Issue 3

DOI: 10.1007/BF02721881

Abstract

Authors and AffiliationsGeorgia State University, Georgia, USADanny N. BellengerIllinois State University, Illinois, USAO. C. FerrellOregon State University, Oregon, USADaniel J. BrownState University of New York at Binghamton, Binghamton, USAAlladi VenkateshOregon State University, Oregon, USAWilliam G. BrowneUniversite Laval, Quebec, CanadaSuzanne PelletierAuthorsDanny N. BellengerView author publicationsSearch author on:PubMedGoogle ScholarK. L. McGownView author publicationsSearch author on:PubMedGoogle ScholarO. C. FerrellView author publicationsSearch author on:PubMedGoogle ScholarDaniel J. BrownView author publicationsSearch author on:PubMedGoogle ScholarAlladi VenkateshView author publicationsSearch author on:PubMedGoogle ScholarWilliam G. BrowneView author publicationsSearch author on:PubMedGoogle ScholarMichel LarocheView author publicationsSearch author on:PubMedGoogle ScholarSuzanne PelletierView author publicationsSearch author on:PubMedGoogle Scholar

Enable JavaScript for citation tools and additional paper interactions.