Book reviews
Danny N. Bellenger, K. L. McGown, O. C. Ferrell, Daniel J. Brown, Alladi Venkatesh, William G. Browne, Michel Laroche, Suzanne Pelletier
Journal of the Academy of Marketing Science · 1979 · Volume 7 · Issue 3
Abstract
Authors and AffiliationsGeorgia State University, Georgia, USADanny N. BellengerIllinois State University, Illinois, USAO. C. FerrellOregon State University, Oregon, USADaniel J. BrownState University of New York at Binghamton, Binghamton, USAAlladi VenkateshOregon State University, Oregon, USAWilliam G. BrowneUniversite Laval, Quebec, CanadaSuzanne PelletierAuthorsDanny N. BellengerView author publicationsSearch author on:PubMedGoogle ScholarK. L. McGownView author publicationsSearch author on:PubMedGoogle ScholarO. C. FerrellView author publicationsSearch author on:PubMedGoogle ScholarDaniel J. BrownView author publicationsSearch author on:PubMedGoogle ScholarAlladi VenkateshView author publicationsSearch author on:PubMedGoogle ScholarWilliam G. BrowneView author publicationsSearch author on:PubMedGoogle ScholarMichel LarocheView author publicationsSearch author on:PubMedGoogle ScholarSuzanne PelletierView author publicationsSearch author on:PubMedGoogle Scholar
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