Consumer behavior: Some thoughts on Sheth’s evaluation of the discipline
Journal of the Academy of Marketing Science · 1982 · Volume 10 · Issue 1
Abstract
A paper by Sheth in the Fall 1979 issue of this journal assessed the status of the consumer behavior discipline. Various recommendations on future directions were also presented with that evaluation. The purpose of this paper is to comment on a number of issues raised by Sheth's review. Additional thoughts on the future of the discipline are also offered.
Keywords
Market Research, Consumer Behavior, Consumer Research, Buyer Behavior, Individual Consumer
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