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Journal of the Academy of Marketing Science · 1982 · Volume 10 · Issue 1
Abstract
Sheth, Jagdish N., 1974. “Measurement of Advertising Effectiveness: Some Theoretical Considerations,”Journal of Advertising, 3, (January), 6–11.Google Scholar—, 1972, “The Future of Buyer Behavior Theory,” in M. Venkatesan (ed.)Proceedings of the 3rd Annual Conference of Association for Consumer Research, College Park, MD., Association for Consumer Research, 562–575.Google Scholar—, 1979, “How Consumers Use Information,”European Research, 7, (September 1979), 6–11.Google ScholarDownload references
Keywords
Consumer Behavior, Editorial Board, Consumer Research, Buyer Behavior, Scholarly Journal
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