Rejoinder
Journal of the Academy of Marketing Science · 1982 · Volume 10 · Issue 1
Abstract
Della Bitta, Albert J. 1982. “Consumer Behavior: Some Thoughts on Sheth's Evaluation of the Discipline.”Journal of the Academy of Marketing Science10 (Winter) 1–9.ArticleGoogle ScholarJacoby, Jacob 1978. “Consumer Research: A State of the Art Review.”Journal of Marketing42 (April) 87–96.ArticleGoogle ScholarSeth, Jagdish 1982. “Reply.”Journal of the Academy of Marketing Science10 (Winter) 10–15.ArticleGoogle Scholar— 1979. “The Surplus and Shortages in Consumer Behavior Theory and Research.”Journal of the Academy of Marketing Science7 (Fall) 414–427.ArticleGoogle ScholarDownload references
Keywords
Consumer Behavior, Consumer Research, Novelty Seek, American Market Association, Traditional Area
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