Consumers' awareness and attitude towards repricing
Venkatakrishna V. Bellur Ph.D.
Journal of the Academy of Marketing Science · 1982 · Volume 10 · Issue 1
Abstract
Supermarkets have repriced products on their shelves upward for the past few years. Since this cannot be accepted as fair, a study was designed to determine consumers' awareness and attitudes. Findings revealed that the majority of respondents were aware of the repricing practice, considered it unfair, and wanted it controlled.
Keywords
Household Size, Median Expenditure, Blue Collar Worker, White Collar Worker, Private Label
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