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An investigation of the relationship between student attitudes and student achievement

Robert W. Cook D.B.A.

Journal of the Academy of Marketing Science · 1979 · Volume 7 · Issue 1

DOI: 10.1007/BF02721914

Abstract

This study consisted of an experimental investigation of the relationship between student attitudes toward both course and professor and the subsequent student achievement in the course. Different teaching styles resulting in significantly different attitudes were utilized and the effect on achievement analyzed. The major finding of the study was no significant difference in achievement given significant differences in attitude. Implications and limitations of the study are presented.

Keywords

Positive Attitude, Student Achievement, Grade Point Average, Student Attitude, Teaching Style

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