Information source usage by prospective home buying consumers
Dennis M. Crites D.B.A., John J. Shaw D.B.A., Sak Onkvisit D.B.A.
Journal of the Academy of Marketing Science · 1979 · Volume 7 · Issue 1
Abstract
Given the fact that millions of home properties are bought and sold each year, what are the methods by which Americans go about searching out prospective homes? This study endeavors to examine the use of information sources by prepurchase and postpurchase home searchers as they seek out prospective homes. Three prepurchase groups and one postpurchase group are used in this study in order to make this determination. The findings reveal that during each stage of home search and purchase, there are certain types of information sources that are relied on in home search. The study also reveals that certain other information sources are utilized for locating and in arranging for the purchase of a home.
Keywords
Real Estate, Information Source, Search Process, Search Pattern, American Market Association
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