Addressing procedures as a mail survey response inducement technique
Linda L. Neider Ph.D., Paul K. Sugrue Ph.D.
Journal of the Academy of Marketing Science · 1983 · Volume 11 · Issue 4
Abstract
An experiment was conducted to determine whether the level of personalization expressed in the type of addressing procedures on an outside envelope affected the response rates in two diverse settings. The study utilized a 2×3 factorial design with two types of survey settings (Training and Development Directors and Trucking CEO's) and three levels of envelope addressing (typed, lables, hand-written). Comparison of response rates revealed significant main effects.
Keywords
Mail Survey, Increase Response Rate, Personalization Technique, Mailing Label, Differential Response Rate
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