Foreign environmental factors influencing American consumers' predispositions toward European products
Chih-Kang Wang Ph.D., Charles W. Lamb D.B.A.
Journal of the Academy of Marketing Science · 1980 · Volume 8 · Issue 4
Abstract
The purpose of the study reported here was to measure the effects of foreign economic and political environments on American consumers' willingness to buy European-made products. Findings revealed a significant difference in consumers' willingness to buy products from various European countries. Furthermore, American consumers' willingness to buy products from selected countries was found to be strongly affected by their perceptions of the level of economic development and the political climate in the products' country of origin.
Keywords
Foreign Product, International Business Study, EUROPEAN Product, American Consumer, Product Influence
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