Consumer response to advertisements for legal services: An empirial analysis
Larry R. Lang Ph.D., Ronald B. Marks Ph.D.
Journal of the Academy of Marketing Science · 1980 · Volume 8 · Issue 4
Abstract
In the near future, advertisement of professional services will become a reality. This is especially true of the legal profession. On June, 27, 1977, in a historic though confusing decision, the Supreme Court lifted a ban on the advertising of legal fees and routine services. While several theoretical arguments may be advanced favoring professional advertising, there is a scarity of empirical studies supporting these claims. This study represents one modest attempt to rectify this lack of empirical research regarding the impact of advertising upon the demand for legal services.
Keywords
Purchase Intention, Factual Information, Consumer Response, Professional Qualification, Legal Service
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