Energy conservation in the retail sector
Journal of the Academy of Marketing Science · 1980 · Volume 8 · Issue 4
Abstract
A survey of 638 randomly selected retail establishments was undertaken in Florida during the Summer of 1977. Data were collected about temperature and lighting levels and also executive attitudes about energy conservation. Analysis of survey data indicates the proportion of establishments outside Federal temperature and lighting guidelines. Analysis also provides a basis for suggested energy conservation programs in the retail sector. Potential energy savings in the sector are estimated.
Keywords
Energy Conservation, Environmental Level, Commercial Sector, Retail Sector, Utility Company
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