A profile of browsers in regional shopping malls
Glen R. Jarboe, Carl D. McDaniel
Journal of the Academy of Marketing Science · 1987 · Volume 15 · Issue 1
Abstract
Although undefined and ambiguous, the term “browsing” enjoys widespread usage among retailers. In this study, the concept is explored in terms of several different shopping behaviors. It is further demonstrated that these behaviors are associated with a variety of descriptive and attitudinal differences among retail mall patrons.
Keywords
Consumer Research, Shopping Center, Shopping Mall, Shopping Behavior, Shopping Trip
Enable JavaScript for citation tools and additional paper interactions.