An improved preference data collection method: Balanced incomplete block designs
Journal of the Academy of Marketing Science · 1987 · Volume 15 · Issue 1
Abstract
Numerous preference data collection methodologies exist. However, one of the relatively efficient methods has received far less attention than deserved. It is the balanced incomplete block (BIB) design. In this article, the author provides an overview of BIB designs, discusses corresponding advantages and limitations, presents appropriate statistical procedures for analyzing preference data, and illustrates the methodology underlying the development and application of BIB designs with a real-world marketing problem.
Keywords
Efficiency Factor, Balance Incomplete Block Design, Complete Ranking, Associate Class, Guttman Scale
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