Experimental bias: Task, tools, and time
James H. Barnes Ph.D., Daniel T. Seymour M.B.A.
Journal of the Academy of Marketing Science · 1980 · Volume 8 · Issue 1
Abstract
In any experiment, control over all possible variables affecting the response is rarely, if ever, possible. Even in a laboratory setting it is difficult to control all variables which might conceivably affect the outcome. This study identifies three variables—task relevancy, tool availability, and time allocation as variables which have potentially reactive effects in laboratory experiments.
Keywords
Task Completion, Category Effect, Reactive Effect, Experimental Bias, Standardize Partial Regression Coefficient
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