Role conflict, role clarity, job tension and job satisfaction in the brand manager position
J. Patrick Kelly Ph.D., Richard T. Hise D.B.A.
Journal of the Academy of Marketing Science · 1980 · Volume 8 · Issue 1
Abstract
One hundred ninety-eight brand managers were examined on four important role decisions: role conflict, role clarity, job tension, and job satisfaction. Role conflict was significantly related to role clarity, job tension, and job satisfaction. Role clarity was related to job tension and job satisfaction at significant levels and job tension was significantly related to job satisfaction. All relationships occurred in the expected directions. Four independent variables were analyzed with these four role dimensions: personal factors, organizational factors, involvement with product decisions, and level of contact with interfaces. Significant relationships were found only for involvement with product decisions and level of contact on the job satisfaction dimension.
Keywords
Product Manager, Role Conflict, Harvard Business Review, Product Decision, Boundary Position
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