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Book reviews

Terry C. Wilson, Philip C. Burger, W. Benoy Joseph, Milton M. Pressley, Inder Khera, Priscilla LaBarbera, Ronald L. Zalloco, C. O. Bettinger, Gerald M. Hampton, Frederick E. May, Richard K. Robinson, Raymond L. Horton, John W. Browning, Douglas J. Lincoln, Herbert E. Brown, Rajan Chandran, Lee D. Dahringer, Bruce L. Stern

Journal of the Academy of Marketing Science · 1980 · Volume 8 · Issue 1

DOI: 10.1007/BF02721980

Abstract

Authors and AffiliationsCentral Michigan University, Michigan, USATerry C. WilsonUniversity Center at Binghamton, Binghamton, USAPhilip C. BurgerState University of New York, New York, USAPhilip C. BurgerCleveland State University, Cleveland, USAW. Benoy Joseph & Ronald L. ZallocoThe University of Mississippi, Mississippi, USAMilton M. Pressley & Douglas J. LincolnWright State University, Dayton, Ohio, USAInder Khera & Herbert E. BrownNew York University, New York, USAPriscilla LaBarberaNortheast Louisiana University, MonroeC. O. BettingerSeattle University, Seattle, USAGerald M. HamptonUniversity of Missouri, St. LouisFrederick E. MayMarquette University, Milwaukee, Wisconsin, USARichard K. RobinsonLehigh University, Bethlehem, PA, USARaymond L. HortonUniversity of North Florida, Florida, USAJohn W. BrowningTemple University, Philadelphia, PA, USARajan ChandranUniversity of North Carolina, GreensboroLee D. DahringerPortland State University, Portland, USABruce L. SternAuthorsTerry C. WilsonView author publicationsSearch author on:PubMedGoogle ScholarPhilip C. BurgerView author publicationsSearch author on:PubMedGoogle ScholarW. Benoy JosephView author publicationsSearch author on:PubMedGoogle ScholarMilton M. PressleyView author publicationsSearch author on:PubMedGoogle ScholarInder KheraView author publicationsSearch author on:PubMedGoogle ScholarPriscilla LaBarberaView author publicationsSearch author on:PubMedGoogle ScholarRonald L. ZallocoView author publicationsSearch author on:PubMedGoogle ScholarC. O. BettingerView author publicationsSearch author on:PubMedGoogle ScholarGerald M. HamptonView author publicationsSearch author on:PubMedGoogle ScholarFrederick E. MayView author publicationsSearch author on:PubMedGoogle ScholarRichard K. RobinsonView author publicationsSearch author on:PubMedGoogle ScholarRaymond L. HortonView author publicationsSearch author on:PubMedGoogle ScholarJohn W. BrowningView author publicationsSearch author on:PubMedGoogle ScholarDouglas J. LincolnView author publicationsSearch author on:PubMedGoogle ScholarHerbert E. BrownView author publicationsSearch author on:PubMedGoogle ScholarRajan ChandranView author publicationsSearch author on:PubMedGoogle ScholarLee D. DahringerView author publicationsSearch author on:PubMedGoogle ScholarBruce L. SternView author publicationsSearch author on:PubMedGoogle Scholar

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