Unidimensional (global) vs. multidimensional composite performance appraisals of store managers
Jan P. Muczyk D.B.A., Myron Gable Ph.D.
Journal of the Academy of Marketing Science · 1981 · Volume 9 · Issue 3
Abstract
This study attempts to demonstrate: 1) that weighting performance dimensions produces evaluations very similar to the unweighted approach; 2) that “unidimensional” or “global” assessment based on employees' overall value to the firm produces results similar to the multidimensional approach. Both propositions were supported by the data employed in this study, providing encouragement to organizations using the simpler and less expensive “global” evaluations.
Keywords
Performance Dimension, Performance Factor, Vice President, Performance Appraisal, Store Manager
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