A study of conflict between shopping center managers and retailers within regional shopping centers
Leonard J. Konopa Ph.D., Ronald L. Zallocco D.B.A.
Journal of the Academy of Marketing Science · 1981 · Volume 9 · Issue 3
Abstract
This article reports on a study of conflict between center managers and retail tenants in regional shopping centers in Ohio. Also, issues important to the successful operation of a regional center are identified. The results show that conflict does exist, and the differences in conflict perceived by center managers and tenants are significant. Specific areas of disagreements are pinpointed. The results show that the extent of conflict that exists is a function of the size of the shopping center and the proportion of the total square footage of gross leasable area occupied by major tenants.
Keywords
Center Manager, Retail Store, Shopping Center, Retail Manager, Clothing Store
Enable JavaScript for citation tools and additional paper interactions.